In my most recent role as a Full Stack Developer at Beyond The Brand Media, I spent most of my time working in WordPress, primarily in an eCommerce environment. My day to day work involved building custom themes, plugins, shortcodes, and one off functionality using PHP, JavaScript, jQuery, HTML, CSS, and MySQL. A lot of the job was about making sure sites were not just functional, but maintainable, stable, and able to grow without becoming fragile.
I worked across a large catalog of live eCommerce sites, which meant thinking carefully about performance, accessibility, and long term upkeep. When you are responsible for sites that people actively rely on for their businesses, small decisions add up quickly. I got very comfortable working with WordPress hooks, APIs, and established best practices to make sure changes were clean, predictable, and easy for others to understand later.
One project early on that I am particularly proud of was a custom plugin I built to help manage our site ecosystem. It would ping all the sites in our catalog, identify which plugins were installed, and report their versions. This made it much easier to respond quickly when a plugin vulnerability was discovered. For example, if there was an issue with ACF, we could immediately see which sites were affected and address it without guesswork. It was a small internal tool, but it saved time and reduced risk in a very real way.
Accessibility was another area I focused on. While there is always more to learn, I became confident helping with accessibility improvements and remediations, with the goal of reducing potential liability for business owners and demonstrating alignment with ADA and WCAG guidelines. In practice, that meant improving markup, fixing contrast issues, making forms more usable, and thinking more intentionally about how real users navigate a site.
Beyond the technical work, what really stood out to me about Beyond The Brand Media was the people. I worked closely with designers, project managers, and clients, and those relationships felt genuinely collaborative. There was a strong sense of trust and mutual respect, and I appreciated how open everyone was to questions, feedback, and shared problem solving. I learned a lot from my coworkers, both technically and professionally, and it was the kind of environment where you felt supported while still being encouraged to take ownership of your work.
Overall, it was a role that strengthened my full stack skill set, sharpened my judgment around real world constraints, and reinforced how important good communication and strong working relationships are in building quality software.
Beyond the Brand Media Success Stories